Monday, July 8, 2019

Comment on How Lee Iacocca leveraged the K car’s success to save Chrysler by Jason Herring

“Saturday Night Live” once did a parody of a Chrysler commercial, with Joe Piscopo (who?) playing Lee Iacocca. In the parody, Iacocca is touting the quality and performance of Chrysler vehicles, until a Japanese engineer on camera tells him that each Chrysler product he’s promoting…is actually built by Mitsubishi! (“So sorry, but the Dodge Colt is also built by Mitsubishi…”


The parody ends with a video image of the Chrysler, Plymouth, and Dodge logos, but spelled ‘Chlysler’ and ‘Prymouth’…